Mythbusters: Two truths and two lies about worker classification

Mythbusters: Two truths and two lies about worker classification 2766 2766 Alicia East

Laws around worker classification are getting extra attention right now. Some people are even expressing concern that proposed changes threaten free press. We thought it was high time to address some of the myths that get businesses in trouble. Read to the end for the super good news!

Worker classification myth #1:

After a certain amount of time working for you, an independent contractor must be reclassified as an employee.

It’s true that rules can be complicated and vary from state to state. Still, this perception overly complicates the issue. We think this myth likely comes from one-time best practices wrongly interpreted as hard and fast rules. Wherever the myth comes from, we’ve seen clients build all sorts of policies to get around the supposed law. We’ve seen them hire workers for six months, drop them for a period of time, and then rehire them, for example. Some companies even refuse to rehire independent contractors after working with them for a certain amount of time because they’re afraid they’ll have to provide all of the benefits associated with hiring an employee. Not only are these policies time consuming, they can hurt businesses that rely on trustworthy freelancers.

There is a fine line between an employee and an independent contractor and laws surrounding worker classification are confusing. Still, we’ve seen companies get unnecessarily complicated—going to great lengths to comply with nonexistent rules. We think it’s time for everyone to bust the myth and bust free from self-imposed restrictions.

Here’s the liberating truth: If you find a good contractor and want to use them over and over, you can. There are rules, which vary by location, but there are also legal ways to keep your best people working for you.

Worker classification myth #2: I don’t need to waste my brain space on this

Maybe this one persists not because of misinformation but simply because we want to believe it. Sort of like the 5-second rule? Both are bogus, btw.

When laws change frequently, big money is on the line, and rules are complicated/vary from state to state, it’s tempting to ignore the issue until it shows up on your doorstep dressed in red with a pitchfork and horns. So.much.braining.

Sorry to burst your bubble, but even if you’re not in California, this thing affects you. That’s not only because other states, including New York and Michigan, are thinking about making changes too, but also because every state has its own rules. These rules can affect everything from the price you pay on a ride-sharing app to where and how you get your haircut.

The consequences for businesses who don’t comply can be damaging to your reputation and pocketbook (fines, fees, and lawsuits, oh my!).

The truth that can save your brain (along with your wallet and your reputation):

No matter where you are, you cannot afford to ignore worker classification rules, but here’s another happy truth: If you don’t want to/can’t get into the nitty gritty details yourself, you can rely on a qualified partner (👋) to do it for you. Reach out to our team of experts on all things freelance. Get away from the burden of onboarding, payrolling and classifying your workers and focus on what you love.

Live from the Shark Tank: Principles to do business by

Live from the Shark Tank: Principles to do business by 4675 3016 Alicia East

Shark Tank is legendary for the sharks’ personalities, the on-air humbling of would-be entrepreneurs just a little too big for their britches, and of course the on-air deals that make millions for all involved. The best pitches, like this one, identify the problem and solution in just a few sentences, but the pitch alone isn’t everything. The pitchers who are most effective—whether making a deal on set or building a business when they leave it—demonstrate the following principles.

Five principles from the Shark Tank

Story sells

Despite identifying a myriad of issues with the product, Barbara Corcoran invested in a line of swimsuits, not because the business was perfect, but because one of the entrepreneurial hopefuls told a compelling story. The story wasn’t about the swimsuits or about business at all—it was all about love and persistence. It demonstrated some of the qualities that make a good businessperson. Watching it all play out, it seems clear story was the kicker in striking the deal. Being able to communicate your business quickly and effectively is a plus, whether you’re on the proverbial elevator or in a room full of potential investors, but in many cases, the real product is you and your story.

Poise under pressure pays dividends

Watch how this one goes down. Entrepreneur Jeremy Brandt quickly gets four nos for his “Hire Santa” business. Had this elf buckled under pressure when all but Mr. Wonderful declined, he wouldn’t have been in position to negotiate and get the deal he wanted…and with a shark who had already bowed out. Barbara Corcoran—Brandt’s first pick—said she didn’t feel there was room for an investor in his business. Still, after Brandt confidently negotiated with Mr. Wonderful and Daymond John, she swooped in at the end and offered him the deal he really wanted. He was clearly prepared to negotiate and his poise paid off.

No doesn’t mean never

Check out the story of Doorbot/Ring. Every shark passed on investing in the product. These are the pros. There’s never an easier time to give up than when the so-called experts decline involvement. And yet the Doorbot became Ring and went on to become a booming product in the booming business of home security. A no doesn’t always mean it’s over. To bring in another example, JK Rowling got “loads of rejections” before finally landing her Harry Potter franchise with Bloomsbury. Persistence pays off. A “no” may simply mean it’s not the right time or the right team, but not necessarily that it’s not the right product.

Humility is better than the best product

In the same video (above) at minute 1:30, Copa Di Vino’s owner James Martin brings wine by the cup—along with a whole lot of attitude—onto the show. Not just once, but twice. While every shark liked the product, nobody liked the man behind it. He admittedly came back the second time simply to gloat. He smugly sipped wine while playing coy with offers from the sharks. It was very off-putting. The old adage that people want to do business with people like they like is true. Each shark groaned at the thought of doing with business with him. Barbara Corcoran said, “He would’ve ruined our lives.” No matter how great your product or service, it behooves you not to be a total pain in the ass.

Do your due diligence

This is probably the least glamorous part of the whole thing (which is why it happens off-air) but even after striking a deal, the sharks do their research before putting their signatures on anything. They research entrepreneurs’ claims thoroughly and do their due diligence before moving forward. You better believe they also make sure business dealings are clean, worker classification is airtight, etc. This stuff—the unsexy, totally-necessary detail stuff about doing business? This is PayReel’s bread and butter. We know the laws and rules so clients can get back to doing what they do best.

Meet the Client Relationship Management team: Most likely to turn a problem into a solution

Meet the Client Relationship Management team: Most likely to turn a problem into a solution 2016 1512 Alicia East

Today, we’re introducing you to our CRM team. If you come to us with a problem, this is the team most likely to stop at nothing to make sure you leave with a solution. Better yet, we’ll do our best to keep you from having any problems in the first place.

Meet our fearless leader:

Brittney Clark

Most likely to wear flip flops. Year-round. In Colorado.

Brittney has been with the company for a year and a half. She started as a Client Relationship Manager and is now leading the team of eight, making sure things get done correctly and on time. Fun fact: Brittney sews her twin 5-year-old daughters’ clothes and is particular about pens (RSVP brand in blue ink, thank you very much).

Meet our client relationship managers:

Our account managers take care of customer service, run payroll, and work directly with employees.

Sadie Black

Most likely to be a stand-up comedian.

Sadie is a problem solver among problem solvers. She’s a go-getter who thrives on fixing the “unfixable.” She’s outspoken, energetic, and the first one to brighten up Monday with a funny joke. 

Liz Kendrick

Most likely to climb all the 14ers in Colorado.

This girl has a document and a color code for everything. You could look at her files today and know how she does all processes and procedures. She grew up in Aspen and returns to the mountains every chance she gets. She has 3 big dogs that love the outdoors as much as she does and if she decides to conquer all 58 mountains over 14K feet in Colorado, you better believe she’ll have an organized system to accomplish the task. 

Michael Harder

Most likely to start a brewery.

Michael is a fun-loving, super friendly guy who just recently moved to Denver from Iowa. He’s a fast learner and an asset to the team. 

Elizabeth Lewis

Most likely to be in a choir.

This one is a gimme because Elizabeth is actually in her church choir. She also sings her way through workdays, lighting up the office with “Joy” by For King and Country. That seems about right for her happy, cheery personality. 

Michelle Bowersox

Most likely to talk to animals.

Michelle is our team encyclopedia. Who needs Google? If you need an answer, just find Michelle. She’s also the Mama Bear of the team and of her two dogs—Jack Daniel and Dakota—and a cat named Glitter.

Meet our Payroll Specialist and newest team member:

Phalla Holton

Most likely to become a chef.
Phalla’s mom’s side of the family is filled with chefs and cooks. Wouldn’t you like to go to that family reunion?  Phalla isn’t new to payroll, but she is new to the team so she’s in the middle or learning the processes and how she can best support.

Most Anticipated Shows of the Summer

Most Anticipated Shows of the Summer 150 150 PayReelUser

Summer! It’s a time for slowing down long enough to sip lemonade on the front porch or get lost in a book oceanside. And of course, long, scorching days and short evenings filled with thunderstorms mean we have also officially entered the season of hunkering down indoors to binge-watch our favorite TV shows.

Here are four sizzling summer hits


Stranger Things 3

America’s freedom isn’t the only thing to celebrate this Independence Day. July 4th, Netflix releases the third season of the fan favorite show, Stranger Things. Rumor has it that season three brings even more special effects as well as twists and turns. Always staying on brand to remind us of all the magic and fear of childhood, this season will take place during the summer with the tagline promise that “One summer can change everything.” Eight episodes will be released at once so prepare to binge.

Big Little Lies

The Monterey Five are back and trying to cope with life after covering up a murder. Their lies, trauma, and conscience catch up to them in this sizzling summer hit. Hollywood legend Meryl Streep joins the cast as Nicole Kidman’s mother-in-law who will stop at nothing to uncover the truth behind her son’s death. There has never before been a show filled with such a strong female cast. The performances are riveting, often painful and always truthful. If you missed them, you can catch up on the first two episodes now on HBO GO and OnDemand.


The return of Snowfallhas everyone talking this summer after co-creator John Singleton’s unexpected death in April. Singleton left his mark on Hollywood creating powerful films as both producer and director. His success led to the hit drama that tells the story of the crack cocaine epidemic that emerged in the 1980s. Singleton leaves behind a legacy of controversial films which force viewers to contemplate tough issues like racism, prejudice, and the culture and hardships of underprivileged black youths in America. Snowfallpiggybacks off these themes while resonating with a modern America. The third season premiers on FX July 10th and will stay true to the voice and tone Singleton helped to define in this breakout series.

Surprise Sleeper Hit?

Danny McBride returns to HBO with a new comedy that is sure to strike a chord with American viewers. Always one to push the envelope, this one will likely incite some backlash, but the trailer alone is enough to conjure up some laughs. We don’t recommend this show for everyone, but if it sparks your curiosity you can catch the not-so-family-friendly trailer here.


30 years crew connection - PayReel

30 years and 5 lessons

30 years and 5 lessons 800 430 Alicia East

Everyone can see opportunities, but successful people act on them. With a 2-year-old, a newborn, and a home under construction, Heidi McLean had every reason not to fill the need she saw in her world. But instead of making excuses, she went for it—starting a business that connected the film crews she knew from her freelance news work with the companies that needed them. Crew Connection started with just Heidi, incorporated a month later and hired its first employee within a year. When the need for contingent workforce management became clear, PayReel rose to meet it. Together, the sister companies employ about 20 full-time employees and consistently rank among the top Colorado Companies to Watch.

A few decades of experience provide some great tips for anyone looking to grow personally or professionally:

Be persistent

If it seems overwhelming at first and at many points after, that’s because it is. Take small steps. It doesn’t matter if you’re moving slowly, just as long as you’re moving forward.

Be flexible

Sometimes progress is painfully slow, and sometimes growth happens so fast you have to scramble to keep up. Every stage of life and business brings its own challenges (or opportunities). The sooner you accept that there will be endless challenges, the better. Just grow with it.

Be willing to evolve

The minute you settle for what is, you get behind and lose the joy of pursuing what could be. Crew Connection couldn’t get too comfortable operating with the phone lines and fax machines of its inception. With the launch of CrewCloud—which offers customizable online crewing—the business has evolved for the digital age. Being industry pioneers is hard, but a lot of fun.

Surround yourself with the right team

The luxury of being able to shut up is a direct result of being surrounded by advisors and team members who are smarter than you and whose strengths function well together.

Attitude is the ultimate trump card

For team dynamics, attitude trumps everything. If you have to choose between working with someone inexperienced with a positive outlook or one with all the training, but a sour demeanor, the choice is easy. You can develop skills, but a bad attitude is like poison—deadly and difficult to remove. Once it’s in the system, things go downhill fast.

THANK YOU for 30 amazing years.

About PayReel:

At PayReel, we minimize the time and effort it takes to get you ready for your project. Rely on PayReel to assume all of the risk associated with worker classification and get back to the business at hand. We make sure everyone gets paid quickly and easily and have Client Relationship Managers on call around the clock to answer your questions. All you have to do is call 303-526-4900 or email us. The PayReel team makes live event, corporate media, and brand management payroll easier, faster, and seamless.

About Crew Connection

Crew Connection puts a world of international video and production service providers at your fingertips. In just a few clicks you can search, chat with, and book vetted crews local to your shoot—all on your own schedule. Rely on Crew Connection’s team of media experts to organize the crews and gear you need for multi-day and multi-location video projects anywhere in the world. Our professional crew coordinators are on call around the clock if you ever need live assistance. Sign up on CrewConnection.com, call us at 720-531-9000, or shoot us an email at info@crewconnection.com.

food prep - PayReel

How to turn one hour of food prep into a week of good choices

How to turn one hour of food prep into a week of good choices 2428 2428 Alicia East

What’s worse than going to the grocery store hungry? Working all day without opportunity, time, or access to food that’s actually food. That’s when a Big Mac and Biggie fries start to seem like a good idea. These recipes provide an alternative to the “just get something in my belly” options we sometimes have working on location. In about an hour, you’ll get week’s worth of breakfasts, lunches, and snacks. And since many of our readers spend long days working live events without access to microwaves and refrigerators, the snacks, sides, and lunches included here can be kept safely in an insulated lunchbox and don’t need to be heated on-site.

These tips will take your on-the-go meals from ho hum to finger-licking good


food prep

These sous vide egg bites (sous vide not required) from My Forking Life are creamy, satisfying, and highly versatile (substitute veggies and meats as you see fit). They take about 10 minutes to prep and will feed you for the whole week. Note that in addition to a blender, you’ll need a silicone food mold and electric pressure cooker.

Don’t have the tools? Try kitchn’s similar option made in the oven. It’ll take a little longer, but the bonus is that you can make more at once and freeze them to last even longer than a week or to feed more members of your family.


Another 10 minutes of prep and you’ll have a versatile chicken or tuna salad you can eat with veggies, crackers, or bread. The Wellness Mama has a great recipe if you want to make the chicken from scratch and have it for dinner the night before (you’re an overachiever and I’m secretly jealous). If you’re already going through the trouble of making dinner, why not make a little extra? That’ll allow you to break up the week and pack leftovers for a hot meal or two. No microwave? No problem. Just heat your meal in the morning and a good quality thermos (here’s a guide) will keep it palatable for 5 hours.


veggies food prep

Take another 10 minutes to slice up some veggies (bell peppers, carrots, and celery are excellent for cutting ahead), peel or chop fruit, and cut cheese cubes for your sides. Nuts or Real Food with Dana’s simple trail mix are other great side options with minimal prep.


food prep larabar

Another 10 minutes of prep will get you these way-better-than-store-bought “Larabars” by 100 Days of Real Food. The ingredients are embarrassingly simple and when I don’t have cashews, I sub any mix of other nuts and the bars have always been delightful.

The process from prep to cleanup

Here’s how to maximize every precious minute.

  1. Get all your ingredients and tools out on the counter.
  2. Blend up those sous vide bites and throw them in the oven or pressure cooker.
  3. Prep Larabars and put in the freezer to set.
  4. Prep your chicken or tuna salad and sides.
  5. Clean all the tools and dishes that aren’t currently in use.
  6. Slice the Larabars.
  7. Remove the sous vide bites.
  8. For super duper overachievers, you can pack up your lunches for the whole week while the bites cool. That means less cleanup and prep during the week, but a little more time up front. It’ll also require you to have enough lunchboxes (these and these are some of my faves) for the job.
  9. Finish cleanup.
  10. Feel like a champ for setting yourself up to eat like a grownup.

Bottom line

Eating nutritious food is hard enough. Doing it on the go or in the middle of a long day and without access to a microwave is practically a miracle. But with a little bit of work up front, you can say goodbye to junky handfuls of nothingness.

*The definition of “real food” is probably about as controversial as politics, so I will include a disclaimer that I am not a nutritionist or doctor and am simply including recipes that contain real food as I understand it. None of these links are affiliate links. I am simply sharing resources I, the queen of making regrettable food choices on the run, have found helpful in my very busy life. 

About PayReel

At PayReel, we minimize the time and effort it takes to get you ready for your project, make sure you get paid quick and easy and have Client Relationship Managers on call around the clock to answer your questions. All you have to do is call 303-526-4900 or email us. The PayReel team makes event payroll easier, faster, and seamless.

The next time you work an event or a production, tell your supervisor you love working with the PayReel team.

vans in desert - PayReel

What a college lineman’s death reveals about worker safety

What a college lineman’s death reveals about worker safety 5184 3456 Heidi McLean

I hate to admit it, but I tune out a bit when I hear that the elderly, very young, and otherwise vulnerable among us are most at risk for something. I may not identify myself among that list, but researching heat-related illnesses has me sipping coconut water and thinking about the whole thing differently.

Simple measures are remarkably effective in ending heat-related illnesses and deaths, which means one of the worst risk factors of all is not taking warning signs seriously. And that quality is one I recognize in myself and nearly everyone I know. We like to think of ourselves as hardworking, tough, and resilient.

I’m sure Jordan McNair, a 19-year-old college lineman who recently died after an organized team workout, thought the same thing. The really heartbreaking part about it is that McNair’s death was 100% preventable. This example and others like it show that even the young and strong are at risk. The same article lists other athlete deaths, including one on a day the high temp reached only 86 degrees.

How outdoor workers can stay safe in extreme heat

  1. Why should you take heat illness seriously? This isn’t about temporary discomfort. Without appropriate treatment, heatstroke can cause permanent brain damage, along with kidney, muscle, and heart issues.
  2. Signs: According to the Mayo Clinic, the signs and symptoms of heatstroke include body temperature at or above 104 degrees Fahrenheit, altered mental state (including confusion, agitation, and slurred speech), nausea/vomiting, muscle cramps, dizziness, flushed skin, headache, racing heart rate, or rapid, shallow, breathing.
  3. Water, rest, and shade: In addition to drinking plenty of water and taking breaks in the shade, some preventative measures include being aware of risk factors. Consuming alcohol, and even caffeine, sugar, and nicotine can increase your risk for problems. Consider setting alarms to remind you to drink water and/or take breaks. Should preventative measures fail and you recognize early signs of heat illness, move to a cooler location, rest, and slowly drink a cool beverage. Seek medical attention immediately if you do not feel better. If you think you may be suffering from heatstroke, call 911. It really is that serious.

Worker safety and advocating for yourself

  1. Ask for the time and space care for your health: It’s easy to get into a project and forget about the time or think you can endure a little discomfort to get the job done. Often, work cultures encourage pushing our physical limits, but your body knows what it needs. Do not ignore it and don’t be afraid to ask for a break.
  2. Know your rights: You have the right to a safe workplace. OSHA takes heat related working conditions very seriously and your workplace should, too. Check out OSHA’s guidelines on Occupational Heat Exposure. If your employer doesn’t take your health and safety concerns seriously, you may also file a complaint and request an inspection.

Bottom line

August is historically one of the hottest months in much of the U.S.. People who work outdoors need to take extra steps to protect themselves in extreme weather. Ignoring warning signs isn’t worth risking your health. Just ask Jordan McNair’s family and teammates.


About PayReel

At PayReel, we minimize the time and effort it takes to get you ready for your project, make sure you get paid quick and easy and have Client Relationship Managers on call around the clock to answer your questions. All you have to do is call 303-526-4900 or email us. The PayReel team makes event payroll easier, faster, and seamless.

The next time you work an event or a production, tell your supervisor you love working with the PayReel team.

broken pencil and paper - PayReel

What is the lifetime value of the skill/training you seek?

What is the lifetime value of the skill/training you seek? 5548 3699 Heidi McLean

In today’s ultra-competitive environment, learning skills that are in high demand can up your game and make you ultra-hirable. But what if it’s going to require some sacrifice on your part, like money, time, and energy?

It’s easy to think about the short term cost, but without considering long-term effects, you don’t get the full picture.

Here are some considerations to help you decide if investing in learning a new skill is worth it:

Will this skill make you more hirable/profitable?

Consider whether the training complements your line of work and existing skills sets. For example, if you’re a graphic designer and a wiz kid at Photoshop, you might consider learning your way around Adobe Illustrator. Both are great design tools, but the latter is math-based, allowing you to scale your pieces infinitely without losing any quality. Being well-versed in both allows you to solve more client problems.

Along those lines, consider the questions clients ask frequently. If you find they’re asking for the same thing over and over, you know you’re onto something. The equation is simple: solve more of their problems and you’ll get more of their business.

Think beyond the next month or quarter and into the bigger picture and where your industry is going. Can you be on the front end of an upcoming trend or one in increasing demand? Videographers may want to invest in learning drone skills, for example.

In addition to making you able to solve more problems for clients, adding new programs and platforms to your repertoire sometimes directly adds to your hourly value. If you’re a skilled editor who can also tackle basic motion design and Visual FX with After Effects or sound design with Adobe Audition, you may be able to charge more.     

The more skills you have that apply directly to the job you want or are applying for, the more valuable you are to the employer and the more money you are therefore worth.

A note on the intangible  

Being a Jack or Jill of all trades can be useful, but there’s something to be said for mastering your niche and staying in one focused, clear lane. So if you’re thinking about adding a skill that broadens what you can offer but takes a lot of time or energy away from what you do best, you may consider redirecting resources to your core strengths instead.

There are always the intangible benefits to consider, too. In addition to the financial benefits a new skill may bring you, consider the intangible value. Will it make you more knowledgeable and confident or just plain better at your job? Will it keep you mentally stimulated and therefore, head off burnoff? If so, you may want to invest in learning something new even if seemingly doesn’t relate to your core business at all. You’ll be surprised how much you’ll end up pulling some oddball skill or information out of your hat.  

Bottom Line

Learning some of the most marketable skills of 2018 will give you an edge in the marketplace and thinking about training opportunities in terms of lifetime value can make the decision clearer.


About PayReel

At PayReel, we minimize the time and effort it takes to get you ready for your project, make sure you get paid quick and easy and have Client Relationship Managers on call around the clock to answer your questions. All you have to do is call 303-526-4900 or email us. The PayReel team makes event payroll easier, faster, and seamless.

The next time you work an event or a production, tell your supervisor you love working with the PayReel team.

4 Summer blockbuster hits to bring you back to the ’80s

4 Summer blockbuster hits to bring you back to the ’80s 150 150 Heidi McLean

Summers are for grilling out under the golden sun. For chasing fireflies. For lingering on the porch with a cold beer. They’re for homemade blueberry pancakes on Saturday mornings and for stretching out in front of a movie with a bowl of popcorn on Saturday nights.

These 80s summer hits—in all their adventurous, witty, and nostalgic glory—have us pining away for a time machine of our own to take us back to simpler days.

E.T: The Extra Terrestrial (1982)

The movie’s effects were top notch for the day, but the story itself was a simple, intimate tale about friendship between an unlikely pair. A lonely kid named Elliot and his oddly adorable pal accomplished the seemingly impossible—melting hearts everywhere and surpassing Star Wars as the highest-grossing movie ever released to date. And if your heart doesn’t glow red when E.T. comes back to life, then I can’t help you.

Ghostbusters (1984)

Ghostbusters nails the oft’ attempted genre of the underestimated geek turned unlikely hero. The moment one such lead feels personally betrayed by the “harmless” Stay Puft Man lives on as possibly the penultimate example of a perfect marriage between humor and horror. These ghostbusters came. They saw. They kicked ass. Good luck getting that jingle out of your mind.

Raiders of the Lost Ark (1981)

The Indiana Jones franchise kicked off with an Oscar-winning blockbuster. Harrison Ford brings his signature nonchalance to the role, including during frequent brushes with death. One such moment seemingly sets Indiana up for an epic fight scene, only to end abruptly…and with great comedic effect. The usually ultra-cool lead shares an ultra-common fear with the rest of us. “Snakes…Why does it always have to be snakes?”

Back to the Future (1985)

Back to the Future is everything we love about the ’80s in one hour-and-a-half-long adventure. Our likable hero (dressed in his Levi’s jeans, jean jacket, puffy vest, and Nike shoes) along with his jumpy, wild-eyed mentor take us on one trippy, time-bending ride. Just when it seems like messing with timelines is going to catch up with him, Marty succeeds in the seemingly impossible and gets a second lease at life. Watch this one for the closest thing you’ll get to time travel. It’s your density. 

May your summer be as epic as these classic flicks! 


About PayReel

At PayReel, we minimize the time and effort it takes to get you ready for your project, make sure you get paid quick and easy, and have Client Relationship Managers on call around the clock to answer your questions. All you have to do is call 303-526-4900 or email us. The PayReel team makes event payroll easier, faster, and seamless.

The next time you work an event or a production, tell your supervisor you love working with the PayReel team.


computer code - PayReel

5 skills that will make any freelancer ultra-hirable and profitable

5 skills that will make any freelancer ultra-hirable and profitable 5760 3840 Heidi McLean

Freelancing is a balls to the wall, pride-swallowing siege and these days, it seems everyone is fighting it out for business. How do you make that business yours? One way is to solve the problems clients have (the ones they called you about) and then go even further by solving the ones they haven’t even thought about yet. That’s when you become an advisor clients can’t live without rather than a freelancer they can replace tomorrow.

Every freelancer should seek to be as hirable and desirable as possible in today’s competitive marketplace. Here are 5 of the most coveted skills as well as where you can hone them for free/next to free:

Network and Information Security

With hackers making headlines, it’s no surprise that people who can combat this threat increase their desirability. Whether you’re primarily a writer, video producer, website developer, or designer, being able to offer clients additional peace of mind is priceless. Especially for small businesses, who may not have a team dedicated specifically to security, your expertise adds value and makes you an essential team member. Coursera offers Information Security: Context and Introduction Coursera, LinkedIn Learning offers IT Security Foundations: Network Security, and Udemy offers The Complete Cyber Security Course: Network Security.

Instagram API

There are a lot of ways to use Instagram’s APIfrom turning a website into a living museum to converting sales. Often, companies spend a lot of time creating and posting content, but fail to convert views into action. Add knowledge of Instagram API to your resume and you can become a conversion superhero. Learn more at Consuming the Instagram API by LinkedIn Learning and Build a Photo Web App Using Instagram API (cape not included).


With 50,000 new WordPress sites added daily, the Internet is basically one big WordPress matrix. Even if it’s not their core business, content creators who can build, update, or fix WordPress sites will keep businesses from having to hire additional people. Saving clients money is one surefire way to get in their good graces. Complete WordPress Training for Beginners is a free course that will absolutely give you a return on your time invested.


The only thing as constant as change is change itself…and SEO. A clever behind-the-scenes glut of the right words doesn’t get results anymore. SEO has gotten much more sophisticated and tough to crack. The real key is increasing traffic organically. Having the tools to have an intelligent conversation on the subject and being able to point clients toward solutions makes you extra valuable. HubSpot offers a free course and Udemy offers SEO Training Academy: Learn Search Engine Optimization.

Sales Funnels 

Sales funnels are a key to converting all that organic traffic into action. If you already have some knowledge of landing page design and content strategy, ClickFunnels (or something similar) is a great way to take your skills to the next level. You can learn enough about ClickFunnels (which seems to be the tool of the moment) to get you started with Udemy’s course here.

Bottom Line  

If you want to have an edge in the marketplace, it’s time for you to learn some of the most marketable skills of 2018: This is how to make all the dolla dolla bills, y’all.

Note:  General Assembly’s course matching service offers guidance on courses you may benefit from. Additionally, we used this article (where you can find skills we didn’t mention) for many of the resources above.  


About PayReel

At PayReel, we minimize the time and effort it takes to get you ready for your project, make sure you get paid quick and easy and have Client Relationship Managers on call around the clock to answer your questions. All you have to do is call 303-526-4900 or email us. The PayReel team makes event payroll easier, faster, and seamless.

The next time you work an event or a production, tell your supervisor you love working with the PayReel team.