President & CEO
With a unique blended background that includes experience on both the client and freelance sides of corporate video and broadcast news production, Heidi has a natural gift for seeing the big picture.
For six years, Heidi worked with CBS News as a freelance audio technician, gaining indelible insight about how the industry could be improved. Since then, she has filled an industry-wide void by establishing Crew Connection in 1989 and PayReel in 1995. Today, thanks to Heidi and her PayReel Colorado Team, it’s never been easier for companies to outsource the recruitment, management, and payment of freelance video and media professionals.
Heidi is a wanderer with an appetite for good food, fresh powder, and world travels. Time with her husband and two daughters is one of the simplest joys of all. To Heidi, Colorado is the bee’s knees—a great place to raise a family, start a business, and invest in wildlife preservation efforts.
Something Else: The in-house Cake Boss, Heidi bakes the most delicious custom birthday cakes for every team member on their birthday.