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Filming - Payreel

Need to Film Footage Yourself? You Have Options!

Need to Film Footage Yourself? You Have Options! 2560 1707 Alicia East

Sure, there are as many iPhones as there are stars in the (Samsung) Galaxy. Sure, people are more forgiving about production value right now. And yes, you can send a mountain of footage to an able editor over the wonderful, wacky web. But should you? Are you going to feel good about using what they produce once COVID is in our rearview mirror?

We’ve all found some workarounds for our normal processes, right? In our experience:

  • People are less interested in getting on a plane during a pandemic
  • We are shifting to virtual events and need more content than ever
  • Fully-staffed shoots are not feasible in many cases

There’s so much more to this thing than pointing a high-quality camera (which you carry in your pocket at all times) at your subject.

How The Pros Are Procuring USABLE Self-Recorded Footage

Producing from a distance has become more common. Even shows like Frontline are using this method to get what they need. Ask for a crew that has a process in place for sending you a self-recording kit. Don’t try to wing this one. Without proper planning, it will be frustrating for everyone and you won’t get the results you want.

Who doesn’t love a good kit, amiright?

A crew with the chops to do it right will create and send you a kit and follow a procedure something like the following. You’ve got meal kits, craft kids, Christmas decoration kits. Why not a camera kit? Your crew will send you a package, likely including an HDSLR camera (equipped with a microphone), a lav mic, and detailed instructions on setup. They’ll also include a prepaid UPS or FedEx envelope for the return.

How will I know what to do with it?

Well, cameras can be kind of technical, but the crew will configure the camera in advance to make your job as easy as possible. Once you’ve received it, they’ll do a video chat to work out the bugs and set up the shot. From there, you’ll film a short test shot for the crew to review. They may set up another call to refine the shot as needed.

Then you’ll mail the supplies back to the crew in the packing materials they provide. That’s it! Then you just wait for the post-production magic!

What about cost?

You might be thinking you’ll save mountains of cash by filming yourself, but kit prep/shipping, collaboration between producers/DPs/and interviewees, plus the time it takes to pull this off will still be a big job for the crew.  Even so, it’s almost always less than the cost of travel to produce something comparable. Be assured that they’ll make it as easy as possible for you and you’ll be happy with the result–something you’ll be proud to use post-COVID!
Procrastination - Payreel

Less Obvious Etiquette For Video Calls

Less Obvious Etiquette For Video Calls 2560 1709 Alicia East

If you don’t know why we’re revisiting this, well, bless you. But sometimes the things you think go without saying need to be said. I guess? But really. We’ve gathered some resources to help you be your best self on your work calls and there are probably a few things you haven’t thought of.  

Do

Treat video calls like in-person meetings

You wouldn’t eat or do your laundry or stare at yourself in the mirror during an in-person meeting. So give your full attention to your call and look at the camera, not the screen (i.e. yourself). We all understand that there can be additional challenges and distractions when you’re working from home and I say this as someone whose kids have walked through my calls. But if you can be ready to offer a thoughtful response when your name is called and you can make arrangements to keep the time kid-free, you’ll stand apart. It’s a way to show your commitment. And even if no one else knows you’re folding laundry, I guarantee your inattention will show up at some point and in some way. 

Spend a little time setting up the shot

This isn’t about vanity. It’s more about looking alive and not being a distraction. An external camera allows you to look straight ahead, which is more natural, and more flattering, too. Sit close enough to the camera that participants see more of you than your room. It’s been an interesting phenomenon to see colleagues’ and celebrities’ and politicians’ homes, no doubt. But it’s a better experience for your co-participants if you’re the main attraction. 

Consider lighting. You can go so far as to set up a nice selfie ring if you want. At a minimum, make sure you’re not right in front of a window and position yourself to avoid a halo from your can lights. I’ll be reworking my own lighting situation for the sake of my meeting mates. 

Bottom Line

Don’t pull a Toobin. We shouldn’t have to list every single thing you shouldn’t do on camera or when you might possibly be on camera. You can invest in a camera cover or you can simply use a piece of tape. Use a post-it note if you must. Even if you think you’re muted. Even if you think you’re hidden or your camera is covered. If you wouldn’t do it in the office, don’t do it on a call. If you don’t want your mom or your kid reading about it on social media, don’t do it on a video call.  Think of it this way: When you’re on a work call, you’re at work. 

Sunset - Payreel

How to Thrive Through the 💩Storm of 2020

How to Thrive Through the 💩Storm of 2020 967 725 Alicia East

Over a period of 4 years, the Brown farm faced a devastating blizzard and a series of hailstorms that destroyed their 100% of their crops. Gabe Brown’s neighbors were eyeing his 1,760 acres of farmland–ready to pounce on his failure. This, Brown said, was the best thing that ever happened to him. It forced him to adapt.

Leaders See The Opportunity

At its worst, COVID is causing businesses to shut down. At best, it’s forcing an evolution in how and where we work. Everyone is being forced to adapt, whether we want to or not. In this, you can either see an opportunity or you can abandon ship.  

If you want to not just survive, but thrive through these challenges, you’ll recognize the giant opportunity we all have right now. You’ll hunker down, strengthen teams and make business run more effectively. You’ll take a true inventory of what works in your business and what might need to be adjusted or turned on its head completely. 

For Gabe Brown, the farming practice he’d been trained in was not going to work after those 4 years. He had no money for inputs (nutrients) to help his crops grow. But, as he said, “Gabe Brown was not going to fail.” So he abandoned the industrial tilling, planting, and fertilizing model he’d been trained in and started reading Thomas Jefferson’s journals. Yep. He hadn’t used inputs. How did his farm work? As he dug into the long-lost art of regenerative farming, Brown reinvented his practice and 20 years in, he’s more profitable than all his neighbors. Not only that, but he’s teaching the art of regenerative farming–with General Mills footing the bill to boot!

Thriving Through Change

I realize managing through change is uncertain, exhausting work. Give this technique a try. Take a deep breath, and then divide the change process into small, tangible, manageable steps. Brown identified four principles of regenerative farming and began implementing them. No doubt it was a little rocky at first. But he’s refined the process and now operates a highly-profitable farm that serves as an example to other farms, too. He has no desire–or need–to accept government subsidies.

Take a lesson from Brown and identify your goal, then give your team members a series of things they can control. Make them active participants in the process. No matter how minor these steps seem relative to the end result, empowering people during a time of uncertainty will automatically change attitudes, and might even make them welcome the change.

OK that might be pushing it. But wouldn’t you feel better about entering a strange, dark room if at least you had a plan for finding the light switch?

The Bottom Line

A trip to the business section at your local bookstore (yes, they still exist) or Googling “change management” will equip you with endless tips on effective listening, good communication, patience, and a variety of other touchy-feely techniques. But you’ll also need to get your hands in the dirt and just try some things. Even in normal times, change in the workplace is inevitable. But there’s no need to lose your farm over it. 2020 may not have been the best business year, but that doesn’t mean it can’t be the best year for your business.

There are enough variables in your business you can’t control, but PayReel at least helps you manage the ones you can. Let us take care of your contractor payroll so you can get your hands dirty in the real, life-changing work this year requires.

group working on laptop - PayReel

How Project-Based Work Could Lead to Long-Term Prospects

How Project-Based Work Could Lead to Long-Term Prospects 1350 900 Alicia East

If you’re happy with your job and lucky enough to still have it, this is not the post for you. On the other hand, if your position has been a victim to COVID-19 or you just feel like you need a change, read on. Maybe you’ve thought about taking the leap to contract work but are concerned about the long-term effects on your future prospects.

It’s time to think differently. Here are four ways project-based work could boost your career in the long run:

Get paid to find—or sharpen—your passion

People pay a boatload of money to refine their skills at college. Freelancers get paid to do it! In Outliers, Malcolm Gladwell shares the theory that it takes roughly ten thousand hours of practice to achieve mastery in a field. We can’t vouch for this particular number, but it is a tried-and-true, oft-repeated principle that practice makes perfect. Once you’re established, you get to bid for/accept jobs that seem exciting to you and decline ones that don’t. As you go, you’ll find your lane and have the freedom to develop it to the point of mastery. Then you can either keep running in that lane as a freelancer or take those finely tuned skills you’ve developed to your next full-time job. Highly-skilled workers with a shorter learning curve have a leg up on the competition.

It’s like a paid audition

Freelancing gets your foot in the door at multiple companies without any commitment. If you love a business’s culture or brand, you may want to make their next project a priority. If you don’t like the experience, you don’t even have to put yourself in the running for the job the next time around. You get to develop your clientele with companies and people you enjoy and then have a built-in connection for future opportunities. If you do well enough on your audition, you’ll get job offers—either for more freelance work or for full-time work. From there, it’s up to you to decide whether you want to accept an opportunity or keep working for yourself. The power is in your hands.

Build your network

Once you’ve achieved mastery in an area, the world opens up. People talk about you. Talented freelancers organically build a robust network that includes both decision makers and people in related fields who will send work their way.

P.S. There are tax benefits

So maybe it’s not a direct boost to your long-term career options, but the tax benefits are a pretty enticing bonus. There are mountains of deductions available to independent contractors (home office, business miles, office supplies, and more). You just need to make sure you keep careful records in order to take advantage of them.  Keep in mind, though, that freelancers are on the hook for their own self-employment tax, health insurance, vacation days, and retirement plans.

The bottom line

Many factors determine whether freelancing is the right fit for your life. Managing your own schedule, finances, and other complex aspects of your career is not for everyone. On the other hand, it may be exactly the thing that allows you to live the life you want to live while doing work you love. For others, it might be the right thing, but only for a season. After a foray into freelance, you may want to take all your experience back into a company job. Whether freelancing is a stepping stone to your full-time dream position or the long-term career path you didn’t even know you wanted, there’s never been a better time to go for it.  COVID-19 is a challenge, sure. But times of transition are a great time to reinvent or redirect your life. 

Now Hiring Sign - Payreel

Would your company benefit from an Employer of Record?

Would your company benefit from an Employer of Record? 2560 1710 Alicia East

Employer of record (noun):

a) a company or organization that is legally responsible for paying employees, including dealing with employee taxes, benefits, insurance, etc.

b) your secret weapon for eliminating red tape for hiring and keeping you out of court

While you’re not going to find that second definition in the dictionary, it’s one of the top benefits of partnering with an Employer of Record (EOR). For companies that need to hire a lot of freelancers without making hiring freelancers their main business, hiring and EOR can make a lot of sense. That’s because they don’t have time to deal with the administrative problems and mountains of paperwork that come with hiring, paying, and insuring so many workers. If devoting the time to it right simply isn’t feasible, they often have a hard time keeping their workforce happy because they can’t pay quickly enough. They also risk unwanted attention from the IRS because the laws are always changing. Without airtight systems and processes, audits, fines, and penalties follow.

What are some of the top benefits of having an EOR?

An EOR serves as the employer and takes on all related responsibilities and liabilities while employees work for another company. An EOR does some or all of the following:

  • Makes hiring new workers easier and faster
  • Covers payroll management for freelancers
  • Maintains current headcount
  • Guarantees on-time payment
  • Handles all compliance issues
  • Provides workers’ comp and all necessary insurance for contractors
  • Conducts background checks and drug screenings
  • Turns a mountain of hiring paperwork (certificates of insurance, I-9s, E-verify forms, and so on) into a mole hill
  • Terminates employees, administers benefits, and handles some worker issues

Who needs an EOR?

We find that clients with a lot of freelance hiring needs on tight deadlines benefit greatly from partnering with an EOR because it makes onboarding–often one of the most painful parts of the process–a nonissue. They also love that outsourcing many of these services helps eliminate or at least reduce the need for an internal HR department. Since we specialize in these services, we have systems in place to make everything as efficient and smooth as possible. Sometimes, it’s the difference between staffing and finishing projects on time and tanking a project before it really even gets off the ground.

Bottom line

Not every company needs an EOR, but for those who do, it’s a game changer. If you think you might be in the latter category, reach out to PayReel and we’ll talk through solutions for your unique situation. Your life is about to get a whole lot easier.

Do Something Great - Payreel

How to set yourself up as an independent contractor

How to set yourself up as an independent contractor 2560 1707 Alicia East

If you’re ready to take the leap into working for yourself, you can save some hassle down the line by setting your business up the right way from the beginning. First things first: If you’re confused about whether you are/want to be an independent contractor or a gig worker, we define the difference here. If you’re sure it’s the independent contractor world you want to explore it’s a simple process if you know the steps. 

How Set Yourself Up as an Independent Contractor 

STEP ONE: 

  • Choose a name and decide on the best form of business ownership (e.g. LLC, S-Corp, C-Corp, etc.) for your situation. This will impact many things including taxes and your personal liability. For more info, visit
    www.sba.gov/business-guide
    • Most states have unique license and permit requirements for business registration. This information is readily available online by searching “register a business in <your state>.”
    • No matter where you do business, you need to apply for a federal Employer Identification Number (EIN). You can do so here

STEP TWO: Protect yourself and your business with insurance. Talk to your agent about the following policies:

  • General Liability – protects against claims for personal injury, property damage, associated legal fees, etc.
  • Worker’s Comp – this insurance pays for you and your employees’ medical expenses if they’re injured while working. The amount of insurance required varies by state. Even if you don’t have employees, many companies require their vendors to carry this coverage.

STEP THREE: Banking 

  • It will make your life eleventy billion times easier if you keep your business and personal finances separate. Set up your bank account and get any credit cards you need in your company name. 

STEP FOUR: Marketing 

  • A great way to market your business is through a nice looking, informative website.
  •  For more info, visit www.godaddy.com

STEP FIVE: Equip your business 

  • Independent contractors typically don’t use their clients’ equipment. You may already own everything you need. If not, consider leasing your equipment. 

STEP SIX: Manage your business 

  • Develop an Independent Contractor Agreement. Your larger clients will most likely require you to sign their own such document, but it never hurts to have your own. Either way, this is an important document. Click on the following link to order a state-specific agreement, or do an online search for “independent contractor agreement example” at www.uslegalforms.com
    • Set-up an accounting system for invoicing and receivables tracking. Many independent contractors use Quickbooks or another DIY software but you can also hire an accountant to do it for you
    • Pay yourself and pay your self-employment taxes.

STEP SEVEN: Do something great

  • You did it. You’re in business. Now you can get busy contributing to the world in the ways only you can. 

Still have questions? 

Let us help you. Call PayReel at 303.526.4900 or email info@payreel.com. 

Uber Eats - Payreel

Gig workers ≠ independent contractors

Gig workers ≠ independent contractors 2560 1707 Alicia East

We thought it was time to define two terms that often get thrown around interchangeably but shouldn’t be: independent contractor and gig worker.  Let’s clear up the confusion!  

Gig worker

Merriam Webster defines the gig economy as “economic activity that involves the use of temporary or freelance workers to perform jobs typically in the service sector.”

The service sector piece is one of the main hints that someone is a gig worker. Ride-sharing drivers and grocery deliverers are good examples. Their “gigs” are on-demand. A customer requests a one-time service such as a ride or a grocery cart full of food delivered to their doorstep. The companies, such as Uber and Instacart, facilitate the transaction through an app. 

The gig worker, then, is the person who does the driving or shopping/delivering. They might also be an independent contractor, but it’s not the same thing. 

Independent contractor

Independent contractors are business owners who are hired to do a specific job. They receive payment only for the work they perform. Unlike a regular employee, they pick their jobs and regularly move from client to client.

Here are some of the key indicators that someone is an independent contractor

  • They have a specific skill set and an established business 
  • They report payments as business income and pay self-employment taxes 
  • Their work that is not central to their client’s main line of business
  • Their work is project-oriented and is typically completed in a short amount of time.

Resources for employers and workers (coming up)

Next week, we’ll talk about how to set yourself up as an independent contractor. For the employers trying to walk the line, we’ll talk about best practices for staying compliant while working with independent contractors.

Still have questions? 

Let us help you. It’s our business to keep clients remaining compliant.

Twitter Pandemic Post - Payreel

4 alternatives to screen time while sheltering in place with kids

4 alternatives to screen time while sheltering in place with kids 610 345 Alicia East

Pre shelter-in-place, I was one of the irritatingly-principled parents who seriously limited screen time to special occasions like a quarterly family movie night. Admittedly, I also found it useful here and there when I noticed smoke from an overcooked bird cascading out of the oven or it felt like the whole house was going to crumble into a heap around me as a result of the sheer volume inside it. In this new reality, as a working parent with 3 littles (all 4 and under), I feel the constant temptation to put the older two in front of a screen so can get a little time in front of mine. I am very grateful for the various sizes of square babysitters I can turn to at any moment. 🤷🏻‍♀️

It’s not all about me though. I want my kids to become fully-functioning human beings with the capacity to do something productive with their boredom, energy, and creativity. Also, I’m fairly confident they’ll still benefit from knowing how to read in our new reality.

3 ways to make the days a little more orderly, happy, and productive—

for kids and parents alike

  1. Make a plan the night before. My husband and I used to have a nightly routine of packing lunches and bags for the following day. We’ve replaced that with planning activities and deciding which blocks of time we will each cover with kids or work, respectively. We never follow the plan exactly, but it sure does help to have a guideline. Since our daughter is learning letters, we start the day by spelling out a word (our theme for the day) with magnetic letters. The younger one identifies the color of the magnets. I have noticed the kids are actually happier when we have a structure (even if it’s a loose one) instead of letting the day just run itself.
  2. Cook together: We enjoy this Kids Cook Real Food program to support cooking together in the kitchen. Yes, you can just wing it, but I have found the structure of this very helpful since my kids are small and need to be guided carefully rather than just set loose with a knife. It also provides guidance for working with multiple age/skill levels at one time so you can be in the kitchen with toddlers (no joke!) all the way up to older kids. I love that it gives them some independence in the kitchen and motivates them to be participants rather than just recipients in mealtime.
  3. Garden: As we mentioned last week, gardening is having a moment. Between sparse grocery store shelves and more time at home, people are growing food for food’s sake as well as for therapeutic reasons. Why not get the kids involved? Of course they love to water the plants, but you can take it further with activities that they will learn from, too. This online resource is geared specifically toward kids.
  4. Water day: Each of the above requires your full attention. A water day, on the other hand, is a great option because a) kids love it; b) some water activities are independent enough that you might be able to catch up on some communication or just get a moment to think; and c) it sets them up for a very long nap. And nap times are more valuable than gold right now.

Bottom Line

I realize that every person’s situation is different. Some are still working the front lines or don’t have a partner to share the load. And some will have to let the screen be the babysitter just to be able to keep feeding the babies. Whatever your situation is, I hope you’ll be patient with yourself and those around you.

As long and trying as this time seems, we will never get it back. Yesterday, my son woke up from his nap and wanted to snuggle. It was a rare moment with just the middle child while the other two were sleeping. I had things to do, sure. I always do. But I left my phone in the other room and sat with him. I told my restless legs–which threatened to carry me away–to be still. I told myself: This 2-year-old in your arms is not an obstacle to all you have to do: Being with him is all you have to do in this moment. So I was. And sure enough, a short time later, he was wriggling out of my arms and on to the next thing. I’m just glad I wasn’t the first one to move on. During this shelter in place, I am determined to look back and know that I did what I could to provide shelter (haven, security, love) for those in my care.

Vegetables - Payreel

3 new skills to learn for the new reality

3 new skills to learn for the new reality 2500 1667 Alicia East

We can only guess what things will look like on the other side of this. And for me, I can’t spend too much brain space guessing. Not only has my history of predicting the future not proven very accurate, it also takes energy and time away from what’s in front of me in my actual world.

What we do know is that some things simply won’t be the same. Even as restrictions ease up in some places, the virus is still raging and the world is still changing. Some of the changes will stick. Doctor Fauci recommends ending handshaking permanently, for example. The business world was already moving rapidly toward telework and online interaction. Now, you might say it’s Zoom-ing there even quicker.

So what can we do right now to prepare for what’s ahead? The combination of being home more often and navigating a changing world makes now a great time to learn a skill for the new normal. We’ve identified 3 that will serve you well in both business and health.

These 3 skills set you up to adapt to a changing world

Podcasting

As a fairly new medium that democratizes the process of getting heard, it’s been compared to the blogging of 15 years ago. Major bonus during a pandemic: You can podcast from home without fancy gear, other people, or permission from anyone. Also like blogging, podcasting likely won’t be a big money-maker in itself. But if you can get established and find your niche, you can build a platform for your work and products. And a platform? Well that, of course, is invaluable.

I learned the basics–and met some great people virtually–with Seth Godin’s podcast fellowship. It was affordable and got me started with the basic foundational technical knowledge and necessary equipment. It can be as simple as a computer (had it) and a headset (30 bucks). The website says it will be offered again but there are similarly-priced courses available elsewhere. If you want to make a career of producing podcasts, you may want to invest in something that goes deeper. If you’re ready to drop nearly 3K, consider The Podcast Engineering School which will take you deep into the finer points. Keep in mind that you may end up racking up the tab on the other tools of the trade. Think mixers, boom mics and more.

Cyber Security:

Hackers and scammers are not new, but their tactics evolve to every new situation. They’ll come after your credit card info, your identity, and your stimulus money. They can seriously blow your life up. Rest assured (?), if it can happen to Equifax, the government, and Zoom, it can surely happen to you. Becoming a security expert is good for your own financial world, of course. In addition, being able to offer security advice to your clients or employer makes you that much more attractive. Whether or not you’re consulting as a security expert, just being savvy enough not to fall for a scam (like this one, which took a Shark Tank judge for nearly 400K) could save your job and reputation. Udemy offers The Complete Cyber Security Course: Hackers Exposed, along with a boatload of other courses to solve nearly any business challenge.

Gardening 

While you may not think it’ll directly benefit your work, knowing how to garden feeds mind, body, and soul, which pays dividends in every other area. It also helps the environment and ensures you can put food on the table even when the supply chain gets interrupted. P.S. You can’t work if you can’t eat.

You can learn about gardening in any number of ways and many of them are free. It’s also a rabbit hole you could spend your life getting lost in. As a gardener with a couple of years (and a million google searches) under my belt, this particular course by Ron Finley (the gangster gardener) has really piqued my interest. I mean, the man calls air “gangster as f%#k.”

Your investment in Masterclass also gets you access to everything from basketball to acting. You name a skill, it’s probably there. And it’s taught by, well, a master. Even if you don’t plan to become a professional tennis player, you might enjoy learning about it directly from Serena Williams. Surely some insight from one of the greats will benefit you and enrich your life.

Bottom line

Netflix and home haircut tutorials can only take so much of your time. If you’re ready to be mentally stimulated instead of just entertained, there are endless opportunities. What skills have you taken the time to learn with all this extra time at home?