It’s 2021 and people are craving normalcy. They want to see the inside of restaurants again. They want to get massages and go to the gym. They want to hug their grandparents. What they may not want to do again? Wear pants with zippers or wait in security lines to travel for a meeting they could accomplish on Zoom.
COVID-19 has laid bare the weaknesses we didn’t know we had and the impossibilities we would be forced to make possible. Anytime we face a challenge, we have a choice. Do we pine away for what once was or do we create what could be?
What Will You Run Toward?
Instead of running away from a year that pushed us to our collective brink, let’s shift the conversation toward what we can run toward. Toward opportunities to make our systems more effective and adaptable. Toward ways we can serve our customers and clients better. Toward filling the gaps we’ve become so painfully aware of. We’ve always heard that necessity is the mother of invention. In a year with so much necessity, what will you invent?
We’ve seen some examples of people doing exactly this at our sister company, Crew Connection, where crews have figured out remote event production (a few steps up from Zoom) and how to offer pre-pandemic quality footage while keeping people safe. Check out the details here. We’re pretty proud of how they’ve adapted.