The Most Expensive Marketing Mistake You Can Make 900 633 Alicia East

The Most Expensive Marketing Mistake You Can Make

A marketing director we will call Judy with a nonprofit we shall call Suffer No Fools came to our sister company Crew Connection upon recommendation. She was skittish. After they talked through her options and how one of our vetted crews would go about telling the nonprofit’s story, she softened. Finally, she revealed why she…

How to Prevent a Security Breach And Stay Out of The Headlines 7952 5304 Alicia East

How to Prevent a Security Breach And Stay Out of The Headlines

You’ve added two-step verification to everything from your NestCam to your Einstein’s Bagels app. Maybe you’ve even frozen your credit (and your kids’ credit, if you’re super vigilant). You know a breach in your security plan could wreck your life. In business, your access to workers’ Personally Identifiable Information (PII) places an enormous responsibility on your…

What Employer of Record (EOR) Means And How it Can Cover Your Butt (CYB) 2560 1710 Alicia East

What Employer of Record (EOR) Means And How it Can Cover Your Butt (CYB)

Anyone else have a whole folder dedicated to CYB? How about a whole company dedicated to doing that on your behalf? That’s basically what an Employer of Record (EOR) is. Clients usually come to us with three main CYB dreams for payroll Keep workers happy with on-time, accurate payroll. Keep the government happy with accurate…

The New Administration, Worker Classification, And Protecting Your Business 2560 1707 Alicia East

The New Administration, Worker Classification, And Protecting Your Business

We’re 3 weeks into a new administration. While Biden and co get busy on their top priorities, history tells us a little of what to expect during the next four years. The bottom line is that Democratic-led governments tend to tighten up on businesses and are very union/employee friendly. They also tend to increase regulations while Republicans…

Quit Pining Away For Normal! We Have a Better Alternative! 594 434 Alicia East

Quit Pining Away For Normal! We Have a Better Alternative!

It’s 2021 and people are craving normalcy. They want to see the inside of restaurants again. They want to get massages and go to the gym. They want to hug their grandparents. What they may not want to do again? Wear pants with zippers or wait in security lines to travel for a meeting they…

COVID-19 Vaccine: What You Can Expect For Business & Travel 2560 1707 Alicia East

COVID-19 Vaccine: What You Can Expect For Business & Travel

The first doses of the approved COVID-19 vaccine have now been administered and Dr. Fauci said, “we could really turn this thing around” by the end of 2021. So what can you expect in the coming months? Here’s what you can expect for business and travel as the vaccine rollout continues Business: Employers don’t usually have…

2020 Gift Guide With Something For Everyone 800 533 Alicia East

2020 Gift Guide With Something For Everyone

As 2020 is about to get a swift kick in the butt by a weary world, we can now look to all the tech, entertainment, and experiences we’d like to gift or have for ourselves while we wait for our respective phases of the vaccine rollout. Here’s our curated list for just about everyone in your…

Not Even 2020 Can Cancel Gratitude 150 150 Alicia East

Not Even 2020 Can Cancel Gratitude

However you’re spending this holiday, it’s likely different than you expected before the regular old year of 2020 became, well, #2020. Whatever your situation, Thanksgiving is the day we’ve set aside to take a pause to remember what we’re grateful for. P.S. Science says the act of giving thanks gives us more to be thankful for.…

Your Next Virtual Event/Shoot Just Got Easier 800 549 Alicia East

Your Next Virtual Event/Shoot Just Got Easier

Recording Zoom calls is acceptable during a pandemic, but what if you want to be able to use the footage well beyond 2020? And what about virtual events? When you’re talking about making sure there’s a flow between remote speakers, audience participation, online elements, and no fewer than eleventy billion cameras–you know you need the right…

Need to Film Footage Yourself? You Have Options! 2560 1707 Alicia East

Need to Film Footage Yourself? You Have Options!

Sure, there are as many iPhones as there are stars in the (Samsung) Galaxy. Sure, people are more forgiving about production value right now. And yes, you can send a mountain of footage to an able editor over the wonderful, wacky web. But should you? Are you going to feel good about using what they produce…