You’ve hired a team to professionally film and broadcast your event. You’ve considered the content to be sure it translates well both in-person and online. When you’ve already gone to the effort of putting together a hybrid event, you may as well get the most you possibly can out of said event.
Three Ways to Get More Mileage Out of Your Hybrid Event
Social Media Snippets
Your most important camera crew is the one capturing the event and live-streaming it live, but consider getting an additional camera in the mix. Give your additional videographer direction based on what you’d like to accomplish after the event. Their goal should be to capture footage that can be edited together with the primary footage for social-media friendly montages, teasers, and more. For example, they could get b-roll from the location or close-up audience shots. You may even want to set up interviews with your most in-demand presenters. Whether you’re seeking to advertise future events or offering online training sessions after the event, collaborate with your marketing team and engage top-notch editors to make the most out of the footage. There are endless ways to choose your own adventure based on your marketing goals.
Training Sessions
Look for ways to offer more value to customers. Consider both follow-up content for those who attended the conference as well as any materials you can offer to those who didn’t. You’ve already vetted the content and information for your event so you know it’s helpful to your audience. See what other ways you can leverage that content into training sessions/programs and more.
Sponsorships
Anytime you increase engagement, you also increase opportunity to capture sponsorship dollars. More eyeballs and more enthusiasm demonstrate that a sponsor’s money will be well spent. You can offer ads, event website sponsorship, commercials, and more.
The End is The Beginning
Once you’ve pulled off your event, have a quick celebration and then get back to the grind. The work is just the beginning. Use a survey of attendees or other customers to find out what content they liked most or are most interested in after the fact. Use that information to improve future events and to engage customers who didn’t attend while also increasing value to sponsors. The bottom line is that it would be a crime to let all that awesome content sit on a hard drive after it’s over.
What are your favorite ways to make the most out of your post-event strategy?
Want more on hybrid events? This post is the second in a series. Check out last week’s post that debunks the #1 myth about hybrid events.
