Freelancing is a balls to the wall, pride-swallowing siege. How do you make business yours when it seems every other freelancer is fighting for it, too? One way is to solve the problems clients have (the ones they called you about) and then go even further by solving the ones they haven’t even thought about yet. That’s when you become an advisor clients can’t live without rather than a freelancer they can replace tomorrow.
Every freelancer should seek to be as hireable as possible to the right people in today’s competitive marketplace.
Here Are Four Skills That Can Enhance What You Already Offer
Network and Information Security
With cybercriminals making headlines, it’s no surprise that people who can combat this threat increase their desirability. Whether you’re primarily a writer, video producer, website developer, or designer, being able to offer clients additional peace of mind is priceless. Especially for small businesses, who may not have a team dedicated specifically to security, your expertise adds value and makes you an essential team member.
WordPress
With new sites being added daily, the Internet is basically one big WordPress matrix. Even if it’s not their core business, content creators who can build, update, or fix WordPress sites will keep businesses from having to hire additional people. Saving clients money is one surefire way to get in their good graces. Many free courses will absolutely give you a return on your time invested.
SEO
The only thing as constant as change is changing itself…and SEO. A clever behind-the-scenes glut of the right words doesn’t get results anymore. SEO has gotten much more sophisticated and tough to crack. The real key is increasing traffic organically. Having the tools to have an intelligent conversation on the subject and being able to point clients toward solutions makes you extra valuable.
Sales Funnels
Sales funnels are a key to converting all that organic traffic into action. If you already have some knowledge of landing page design and content strategy, ClickFunnels (or something similar) is a great way to take your skills to the next level.
Bottom Line
If you want to have an edge in the marketplace, it’s time for you to learn some of the skills that make you more marketable. You can become an asset to your clients with education you can find for free on each of these topics. From there, if you want to become an expert in any of them, you can invest further in your education where you see interest in your clients and feel most interested yourself. This is how to make all the dolla dolla bills, y’all.
